Marketing for Electricians.
More calls for the electrical work you actually want. We help electrical contractors get consistent enquiries through local SEO, Google Ads and CRO.
Busy one month, quiet the next.
Most electrical contractors get plenty of work through word of mouth, builders and repeat customers. Problems start when that slows down and there's no steady source of new enquiries to fill the gaps.
Lead platforms help, but each job is shared with up to three other businesses. When customers search Google for an electrician, the businesses that show up first get the call.
The problem with most digital marketing for electricians
Most agencies market an electrician the same way they'd market a café. They miss the difference between a fault call and a switchboard upgrade, and why licence details matter to customers. That's where budgets get wasted.
Marketing built around the electrical work you want.
We manage Google Ads, SEO and website improvements for electrical businesses, with every enquiry tracked so you can see what's working.
Google Ads for Electricians
Campaigns built around the electrical jobs you want more of, managed every month so your budget goes on customers ready to book.
SEO for Electricians
Better visibility in Google search for the electrical services and suburbs that matter most to your business.
Local & Regional Visibility
A stronger presence in Google Maps and local search results across the areas your vans cover.
Enquiry-Focused CRO
Website improvements that turn more of your visitors into calls and quote requests.
Call & Enquiry Tracking
Every call and enquiry tracked back to its source, so you know what each job cost to win.
Monthly Reporting
A plain-English report each month covering enquiries, cost per lead and what we're working on next.
How electrical customers search.
Electrical searches fall into two groups. Someone with the power out searches "emergency electrician near me" and calls one of the first businesses they see. Someone planning a switchboard upgrade, EV charger or home battery reads, compares quotes and decides over days or weeks.
Most searches include a suburb or "near me", because customers want someone local. Builders, strata managers and commercial clients search differently again, looking for licensed electrical contractors who can handle larger jobs and ongoing maintenance.
Searches like these
- emergency electrician near me
- switchboard upgrade brisbane
- ev charger installation gold coast
- smoke alarm compliance queensland
- commercial electrician brisbane
What's shaping electrical work right now.
Queensland's smoke alarm deadline
By 1 January 2027, every Queensland home needs interconnected photoelectric smoke alarms, and hardwired alarms must be installed by a licensed electrician. Reporting in May 2026 suggested more than a million homes might not comply in time.
Battery rebate step-downs
The federal Cheaper Home Batteries rebate reduces on 1 January 2027 and every six months after that until 2030. Each step-down brings demand forward, and many battery jobs need a switchboard upgrade first.
No Local Services Ads in Australia
Google's Local Services Ads and verified badge aren't offered in Australia, so a strong Google Business Profile and well-run Search ads remain the main ways to show up first.
We plan your marketing around changes like these, so you're visible when demand picks up.
Services we use for electrical businesses.
Most electrical businesses do not need all three at once. Our free marketing audit shows which one will make the biggest difference first.
Search Engine Optimisation
Builds long-term visibility for the electrical services and suburbs you want to be known for. It takes a few months, then keeps bringing in enquiries without a cost per click.
Google Ads
The fastest way to bring in calls, especially when you have capacity to fill now. We manage campaigns every month and keep spend on the jobs worth having.
Conversion Rate Optimisation
Improves how well your website turns visitors into calls and quote requests, so you get more from the traffic you already have.
Frequently Asked Questions
We work with residential and commercial electrical contractors, from owner-operators to growing teams. That includes businesses focused on emergency and fault work, switchboards and safety switches, EV chargers, solar and battery connections, and commercial maintenance.
We don't publish set prices, because every business needs something different. Some need a focused Google Ads campaign, others need SEO and website work as well. Book a free marketing audit and we'll give you a quote based on your business. Ad spend is paid directly to Google and is separate from our fee.
Google Ads can bring in calls within the first week or two. Google Maps improvements usually take a few weeks to a couple of months, and SEO typically takes three to six months to build. These are typical timeframes, not guarantees.
No. We're based in Brisbane and work with electrical businesses across Australia. Licensing rules and seasonal demand vary by state, and we plan around the ones that apply to you.
We manage them. We set up your campaigns, then review and adjust them every month based on the enquiries they bring in. You get a plain-English report on the results.
Yes. Most websites can be improved rather than rebuilt. The free audit will show which applies to yours, and if a rebuild is the better option, we'll explain why.
Not straight away. Keep it running while your own enquiries build, then compare the cost per job once tracking is in place. Some businesses keep a lead platform as a top-up, others drop it once their own enquiries are steady.
Book a free marketing audit. We'll review your website, Google presence and any ads you're running, then show you where the opportunities are.
Ready to generate more electrical enquiries?
Book a free marketing audit. We'll look at your current digital presence and tell you honestly what's possible.