Marketing for Solar Installers.
Your own solar and battery enquiries, not shared leads. We help solar companies and battery installers build consistent lead flow through SEO, Google Ads and CRO.
Relying on bought and shared leads.
Many solar companies rely on comparison sites, which charge for every lead and share each one with up to three installers. You end up competing on price before you've spoken to the homeowner.
The rules are also tightening. In July 2026 the ACCC reported that some small solar businesses said up to 80% of their sales came from unsolicited selling, and it recommended bringing lead generation explicitly under those rules.
The problem with most digital marketing for solar installers
Most agencies treat solar like any other product. They don't keep up with rebate changes, accreditation rules or the advertising risks that come with them, and that can cost installers money and reputation.
Marketing built around the systems you want to sell.
We manage Google Ads, SEO and website improvements for solar and battery businesses, with every enquiry tracked through to installed systems.
Google Ads for Solar Companies
Campaigns built around the solar and battery systems you want to sell, kept accurate as rebates change and managed every month.
SEO for Solar Installers
Better visibility for the questions solar buyers research and the areas you install in, so more of them find you directly.
Local & Regional Visibility
A stronger presence in Google Maps and local search results across your service area.
Enquiry-Focused CRO
Website improvements that earn a buyer's trust and turn more research into quote requests.
Call & Enquiry Tracking
Every enquiry tracked back to its source, so you can compare your own leads with what comparison sites cost.
Monthly Reporting
A plain-English monthly report on enquiries, cost per lead and what we're changing next.
How solar and battery customers search.
Solar buyers research for weeks before they request a quote. They search for rebates, battery sizes, payback and feed-in tariffs, and they read reviews before shortlisting installers. Many end up on comparison sites simply because those sites answer the questions first.
Searches for home batteries and rebates rise every time the rules change. Commercial buyers search differently again, focusing on payback, finance and an installer's track record with larger solar panel systems.
Searches like these
- solar battery rebate
- home battery installation brisbane
- solar installers near me
- solar panels gold coast
- commercial solar queensland
What's shaping solar work right now.
Battery rebate step-downs
The federal Cheaper Home Batteries rebate steps down on 1 January and 1 July each year until 2030, with the next reduction on 1 January 2027. It's based on installation date, not contract date.
Installer accreditation has moved
Solar Accreditation Australia, not the Clean Energy Council, has accredited installers since February 2024. Plenty of solar websites still say "CEC accredited installer", and careful buyers notice.
Rebate advertising is being watched
The Clean Energy Regulator and the ACCC have warned retailers about misleading conduct around rebates. One business paid a $1 million penalty over Google Ads that implied a government link.
We plan your marketing around changes like these and keep every claim accurate.
Services we use for solar businesses.
Most solar businesses do not need all three at once. Our free marketing audit shows which one will make the biggest difference first.
Search Engine Optimisation
Builds long-term visibility for the research solar buyers do before they request a quote. It takes a few months, then reduces how much you rely on bought leads.
Google Ads
Brings in enquiries quickly and can respond to rebate changes as they happen. We manage campaigns every month and keep the advertising compliant.
Conversion Rate Optimisation
Improves how well your website turns long research journeys into quote requests, so more of your visitors become your own leads.
Frequently Asked Questions
We work with residential and commercial solar installers and battery specialists, from small installation teams to growing retailers, including businesses that also offer EV chargers and solar maintenance.
We quote every solar business individually, because the right approach depends on your area, the systems you sell and how many installs you can handle. Book a free marketing audit and we'll give you a quote that fits. Ad spend is paid directly to Google and is separate from our fee.
Google Ads can start bringing in enquiries within the first week or two. SEO typically takes three to six months to build. Because solar buyers take weeks to decide, signed systems usually follow after the first month or two.
No. We're based in Brisbane and work with solar and battery installers across Australia. State programs and feed-in tariffs differ, and we plan around the ones that apply to you.
We manage them. We set up your campaigns, then review and adjust them every month, including whenever rebates change. You get a plain-English report on the results.
Yes. Most websites can be improved rather than rebuilt, and outdated accreditation or rebate claims are often the first fix. The free audit will show which applies to yours.
Not straight away. Keep them while your own lead flow builds, then compare the cost per installed system once tracking is in place. The numbers should decide that for your business.
Book a free marketing audit. We'll review your website, Google presence, any ads you're running and your current lead sources, then show you where the opportunities are.
Ready to generate more solar enquiries?
Book a free marketing audit. We'll look at your current digital presence and tell you honestly what's possible.