Google Ads for Industrial Companies.
Stop burning budget on the wrong clicks. Our Google Ads campaigns target industrial buyers with intent, keeping your cost-per-enquiry tight.
Google Ads campaigns built for industrial buyers.
Most industrial businesses either aren't running Google Ads, or they're running campaigns that were set up by a generalist agency and never properly optimised for the industrial buyer. We build and manage campaigns that target the right searches, say the right things, and send buyers to pages that convert.
What's included in our Google Ads service.
Campaign Strategy & Structure
We design your campaign architecture around your services, locations, and the specific types of enquiries you want more of.
Industrial Keyword Targeting
We target the high-intent search terms industrial buyers use and exclude the irrelevant searches that waste your budget.
Ad Copy That Converts
Ad copy that speaks to industrial buyers, communicating capacity, compliance, and expertise in the language they respond to.
Landing Page Optimisation
Campaign landing pages built to convert industrial traffic into enquiries. Not just to look good.
Bid & Budget Management
Ongoing bid optimisation to keep your cost per enquiry as low as possible while maintaining strong position for the searches that matter.
Conversion Tracking
Proper tracking setup so every enquiry, call, and form submission is attributed correctly. You know exactly which campaigns are generating leads and at what cost.
Why industrial Google Ads requires a specialist.
Industrial search terms require tight negative keyword lists to prevent budget waste on irrelevant consumer searches.
Industrial buyers respond to different trust signals than consumer buyers. Compliance, certifications, and capacity need to feature prominently.
Click costs for industrial terms are often high, which makes conversion rate on landing pages critically important.
Industrial buyers often search using highly specific terms. Broad match strategies consistently underperform in this sector.
Enquiry quality matters as much as enquiry volume. We optimise for the right type of lead, not just volume.
How we run Google Ads campaigns.
- 01
Audit or build
If you already run ads, we review the account for wasted spend, loose match types and missing conversion tracking. If you do not, we plan the campaign structure around the services and areas you want more jobs from.
- 02
Set up tracking first
Calls, form submissions and quote requests are tracked properly before new campaigns go live, so every decision after that is based on real enquiries rather than clicks.
- 03
Launch with tight targeting
We start with high intent keywords, specific ad copy and a landing page for each campaign, plus negative keyword lists that keep out job seekers, training courses and DIY searches.
- 04
Manage and refine
Search terms, bids and budgets are reviewed regularly. Spend moves toward the campaigns producing enquiries and away from the ones that are not.
Is this the right fit for your business?
A good fit if you are
- Businesses that need enquiries in weeks rather than months.
- Operators with capacity to fill, such as machines sitting in the yard or a quiet workshop.
- Businesses already spending on Google Ads without clear results.
- Teams who can answer the phone and turn quotes around quickly.
Probably not the right fit
- Businesses without a page worth sending paid traffic to. We would fix that first.
- Small budgets spread across too many services. We would rather focus on one or two.
- Residential and consumer trades.
Built for industrial buyers.
Google Ads suits businesses where a buyer needs a supplier quickly and searches with a specific job in mind. We use it for crane hire businesses, mobile plant hire operators and industrial electrical contractors, along with the other industries we work with.
We audited 15 Brisbane welding and fabrication websites
What a crawl of 15 local fabrication sites showed about the landing pages paid traffic usually ends up on.
Read the articleQuestions about Google Ads.
It depends on click costs in your market and how many enquiries you need. Industrial clicks can be expensive, so the budget needs to be large enough to produce useful data. We explain our reasoning before you commit. Your ad spend is paid directly to Google, separate from our management fee.
Campaigns can produce enquiries within the first few weeks of going live. We spend the first week or two on tracking, structure and landing pages, because rushing that stage is where most wasted spend starts.
Yes. We audit what is already running, keep what works and restructure the rest. The account stays in your name, along with its history and data.
No. Google Ads management has no minimum term. You can cancel anytime.
Monthly, in plain English: spend, enquiries, cost per enquiry, and which campaigns and keywords produced them. If something is not working we say so and explain what we are changing.
Find out where your ad budget is going.
Get a free audit of your SEO, Google Ads and website conversion rate. We'll send you a clear, prioritised report within two business days. No commitment required.