Marketing for Industrial Trades Businesses.
More work from the sites and plants you want to service. We help industrial trades and maintenance contractors win consistent B2B work through SEO, Google Ads and CRO.
Getting past the approved supplier list.
Most industrial trades businesses live on a handful of site clients, approved supplier lists and maintenance managers who know your crew. That's solid until a site changes hands, a manager moves on or a mine scales back, and a big share of your work goes with them.
New clients rarely find your business by accident. When a plant needs a hydraulic repair, a coatings contractor or a shutdown crew outside its usual panel, someone searches online and checks your capability, licences and safety systems before they call.
The problem with most digital marketing for industrial trades
Most digital marketing agencies treat industrial trades like a household service. They don't understand contractor prequalification, shutdowns, breakdown callouts or what a maintenance manager checks before letting a new contractor on site, so the enquiries they bring in are often the wrong kind.
Marketing built around the industrial work you want.
We handle the industrial marketing for trades and maintenance contractors: Google Ads, SEO and website improvements, with every enquiry tracked so you can see which services bring in work.
Google Ads for Industrial Trades
Campaigns focused on industrial and commercial clients, managed every month so your budget goes on B2B enquiries worth quoting.
SEO for Industrial Trades
Better visibility in Google search for the industrial services you offer, from hydraulics and machining to blasting and coatings.
Local & Regional Visibility
Local SEO and a stronger Google Maps presence in the industrial areas and regional centres where your crews work.
Enquiry-Focused CRO
Website improvements that give maintenance managers and procurement teams the confidence to request a quote.
Call & Enquiry Tracking
Every call and quote request tracked back to its source, from urgent breakdowns to planned shutdown work.
Monthly Reporting
Clear, honest reporting on enquiries, cost per lead and which services are bringing in work.
How industrial buyers search.
Industrial searches fall into two groups. Breakdown work is urgent: a hydraulic cylinder has failed or a pump is down, and a maintenance planner searches on their phone for someone who can get there today. Planned work is slower. Shutdowns, protective coatings and machining jobs are scoped, priced and compared across a few contractors over weeks.
Either way, industrial buyers check before they commit. Before a new contractor gets on site, many industrial companies want proof of licences, insurances, safety systems and competencies, often through a contractor management system such as Cm3 or ISNetworld. Your website is often the first place they look for that proof.
Searches like these
- hydraulic repairs near me
- industrial maintenance contractors brisbane
- abrasive blasting gladstone
- shutdown maintenance services queensland
- cnc machining brisbane
What's shaping industrial trades work right now.
Silica rules
Since 1 September 2024, Queensland businesses must assess crystalline silica work in writing before it starts, keep a silica risk control plan for high-risk processing and train workers. Blasting media with more than 1% crystalline silica is banned.
Fewer apprentices coming through
Trade apprentice commencements fell 1.1% to 77,550 in the year to March 2026, the fourth annual decline in a row, and manufacturing trade starts were the lowest since 2020.
Scaffolding licences and inspections
In Queensland, scaffolding work where a person or object could fall more than 4 metres needs a high risk work licence, and scaffolds must be inspected at least every 30 days and after any repairs.
We plan your marketing strategy around changes like these, so your work isn't tied to one or two sites.
Services we use for industrial trades businesses.
Most industrial trades businesses do not need all three at once. Our free marketing audit shows which one will make the biggest difference first.
Search Engine Optimisation
Builds long-term visibility for the industrial services you offer and the regions you cover. It suits planned work, because it keeps bringing in enquiries while buyers research contractors.
Google Ads
Brings in enquiries quickly, which matters most for breakdown and repair work, or when you have crews to keep busy between shutdowns. We manage campaigns every month.
Conversion Rate Optimisation
Helps your website show licences, safety systems and past work clearly, so more maintenance managers and procurement teams ask you for a quote.
Frequently Asked Questions
Mechanical fitting and maintenance contractors, shutdown crews, hydraulics businesses, machining and engineering workshops, abrasive blasting and protective coatings contractors, industrial painters, scaffolders, and industrial cleaning and hydro-excavation businesses.
We don't publish set prices for industrial marketing, because every business is different. The right mix depends on the services you offer, the regions you cover and your capacity. Book a free marketing audit and we'll give you a quote that fits. Ad spend is paid directly to Google and is separate from our fee.
Google Ads can bring in enquiries within the first few weeks, and SEO typically takes three to six months to build. Planned industrial work has longer sales cycles, so we report on enquiries and quote requests along the way, not just won jobs.
No. We're based in Brisbane and work with industrial trades businesses across Australia, including contractors servicing regional sites in Gladstone, Mackay, Townsville and the Bowen Basin.
We manage them. We set up your campaigns, then review and adjust them every month based on the enquiries and quote requests they bring in. You get a plain-English report on the results.
Yes. Most industrial business websites can be improved rather than rebuilt. The free audit will show which applies to yours, and if a rebuild is the better option, we'll explain why.
Approved supplier lists decide who is allowed to quote. Who gets called often depends on who a new maintenance manager finds online, or who turns up first when a breakdown needs someone fast. A clear digital marketing strategy helps you get more of those calls.
Book a free marketing audit. We'll review your website, Google presence and any ads you're running, then show you where the opportunities are.
Ready to generate more industrial trades enquiries?
Book a free marketing audit. We'll look at your current digital presence and tell you honestly what's possible.