1,294% growth in organic conversions.
How a targeted content restructure and technical SEO programme drove 13× growth in key events over 12 months for a B2B air compressor supplier.
+1,294%
Organic Conversions
13×
Key Events Growth
12 months
Campaign Duration
About the client.
DA is a B2B air compressor supplier serving industrial manufacturers across Australia. Operating in a technically complex market where buyers are engineers and procurement specialists, their online presence needed to reflect the depth of their product offering and convert serious industrial buyers, not just generate traffic.
What the client was facing.
Despite a strong product catalogue and an established reputation among existing customers, DA's digital presence wasn't reaching the buyers they needed. Core search terms were buried beyond page one, leaving them largely invisible to industrial buyers actively researching air compressor solutions. With competitors consolidating their online authority, the gap between DA's real-world reputation and their search visibility was directly limiting revenue growth.
Limited organic visibility: core commercial search terms failing to reach page one in a competitive B2B market.
Stagnating traffic performance: a plateau in organic sessions was restricting the volume of new inbound enquiries.
Suboptimal conversion rate: the existing site and content were not effectively capturing and converting the industrial buyers who did arrive.
What we did.
Our starting point was an honest audit of where DA stood: technically, competitively, and from a content authority perspective. In a market where buyers are engineers who research thoroughly before making contact, content quality and site authority are non-negotiable. We built a strategy around the search behaviours of industrial procurement decision-makers: targeting high-intent terms, restructuring existing pages for relevance, and producing content that positioned DA as the credible answer at every stage of the buying journey.
Content audit: assessed existing pages to identify underperforming content, keyword gaps, and cannibalisation issues holding rankings back.
Keyword research: mapped high-intent search terms across the full buying journey, from initial awareness through to active procurement.
Content roadmap: built a 12-month content plan targeting product-specific, application-based, and competitor-comparison queries.
Service page and content optimisation: rewrote and restructured core pages to better match search intent and strengthen on-page signals.
Link building: developed a targeted backlink acquisition programme to build domain authority within the industrial equipment space.
Content creation: produced a consistent stream of technically credible content tailored to the way industrial buyers search and evaluate suppliers.
What we delivered.
+1,294%
Organic Conversions
13×
Key Events Growth
+104%
Increase in Leads
+21%
Organic Sessions
+264%
Page 1 Keyword Rankings
12 months
Campaign Duration
After taking over DA's marketing strategy in June 2025, the impact on organic positions was immediate and measurable. Page 1–3 rankings (light orange) climbed steadily across their core terms, with positions 4–10 (dark orange) following closely behind. The cumulative effect of stronger rankings, improved content, and growing domain authority drove a 104% increase in inbound leads and 13× growth in key conversion events across the site. DA's organic channel transformed from a marginal contributor into their primary source of new business enquiries.
Services used in this campaign: industrial SEO.
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